Our way of working is different.

Our outsourced CFOs have decades of big business experience.

We love helping innovative aussie entrepreneurs succeed.

Many small, medium businesses and startups have limited access to strong commercial and financial support. A full-time CFO with decades of experience is usually out of their reach, resulting in missed opportunities to grow and thrive. We’re here to change the game and help you run your business better, increasing your chances of success.

CFOs on Demand offers affordable CFO services to arm you with the right plan of attack so that you can grow revenue, obtain funding and improve cashflow.

We work with you deeply to truly understand your business challenges. Here’s what you can expect from us.

An intimate business partnership to help you succeed in the long-term.

Tailored advice based on real understanding of your business.

Onsite and or virtual support, that suits you.

Actionable insights and crisp reporting.

Execution focused.

Commercially-minded, not transactional.

Meet the team


James Malcolm

CFO & Founder; Bachelor of Business - Mgmt & Finance (ACU), CPA

James has worked in senior commercial positions in Australia and the UK for the past 12 years, having worked with organisations incl. Optus, Mirvac, Skype and Microsoft. For the past few years, he has worked with a number of innovative startups as a CFO, many of which have completed large funding rounds and grown exponentially.

James is part strategist part analyst, he loves working with inspired people and helping his clients grow.


Ron Cheung

Senior Manager; Bachelor of Business - Accounting (UTS) , CA

Ron has 10 years of experience, he started his career working as an auditor for EY, he quickly progressed into more commercial roles and then later worked for CSR specialising in financial planning and analysis. Ronald is an experienced financial modeller and is an expert in reporting and systems.



Paul Williams

CFO; Bachelor of Business Monash, UNSW AGSM Program ,CPA

Paul is a senior finance executive with more than 20 years experience. He has a successful track record in developing and implementing business strategies, budgeting, performance measurement, evaluating operating models and performing scenario analysis. After competing internationally as an elite cyclist, Paul has worked for Bankers Trust, St George Bank, UBS and CBA.

Paul is a Certified Practicing Accountant with hands on transactional experience with structuring greenfield sites and business divestments.


Jade Barnes

Senior Manager; Bachelor of Business (Edith Cowan University), CPA

Prior to moving into the consulting space, Jade cut her teeth working for an accounting firm in Perth, she then worked for CBA and Westpac, in a number of senior product and commercial roles. She provides her clients with enhanced clarity and focus so they run their businesses better, she has a track record of improving the performance of Australian SMEs. Jade is passionate about helping her clients win!


The number of budgets we have successfully delivered for our clients. That’s how much we love planning.

Capital Raised

The capital we’ve helped raise for clients with our expertise and extensive network of investors and venture capital firms


The team motivation level is always high because nothing is more rewarding for us than helping our clients win.

Nice things our clients have said about us

Our Clients

Ready to grow with an outsourced CFO?

Watch how we can help you in a quick one-minute video.

Learn the right strategies and tools to improve cashflow


Keeping your boat afloat – cashflow strategies and tips from the experts

Contact Us

Ready to grow with your own outsourced CFO or part-time CFO?
Get in touch with us to find out how we can work together.