Our way of working is different.
Our outsourced CFOs have decades of big business experience.
We love helping innovative aussie entrepreneurs succeed.
Many small, medium businesses and startups have limited access to strong commercial and financial support. A full-time CFO with decades of experience is usually out of their reach, resulting in missed opportunities to grow and thrive. We’re here to change the game and help you run your business better, increasing your chances of success.
CFOs on Demand offers affordable CFO services to arm you with the right plan of attack so that you can grow revenue, obtain funding and improve cashflow.
We work with you deeply to truly understand your business challenges. Here’s what you can expect from us.
An intimate business partnership to help you succeed in the long-term.
Tailored advice based on real understanding of your business.
Onsite and or virtual support, that suits you.
Actionable insights and crisp reporting.
Execution focused.
Commercially-minded, not transactional.
Meet the team

James Malcolm
James has worked in senior commercial positions in Australia and the UK for the past 12 years, having worked with organisations incl. Optus, Mirvac, Skype and Microsoft. For the past few years, he has worked with a number of innovative startups as a CFO, many of which have completed large funding rounds and grown exponentially.
James is part strategist part analyst, he loves working with inspired people and helping his clients grow.

Ron Cheung
Ron has 10 years of experience, he started his career working as an auditor for EY, he quickly progressed into more commercial roles and then later worked for CSR specialising in financial planning and analysis. Ronald is an experienced financial modeller and is an expert in reporting and systems.
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Nice things our clients have said about us
CFOs on Demand gave our business the firepower to think through the strategy and then follow through and execute… The result of this work was that we entered some new markets and now have multiple revenue streams, which has grown revenue and profit, and secured the future of our business.
Mansour Soltani
CEO, Lime&Tonic
James has been a crucial part of the Divvy Team. His commercial and strategic acumen is second to none. He was critical to getting the NRMA deal across the line and proved a skilled negotiator in high pressure meetings with C-suite executives. He has focused the team with clear, measurable targets and put the building blocks in place to execute on our ambitious goals.
Nick Austin
CEO, Divvy Parking
James developed a deep understanding of the Zoom2U business, his strategic acumen and ability to mine and interpret data helped me make critical decisions, that grew the business 3x in a year. He developed crisp reporting shining a light on performance and helped us through a major funding round. I would recommend him to other startups looking to grow
Steve Orenstein
CEO, Zoom2U
Mark and James, have been a godsend. My Accounting team were not giving me what i needed to help me make sound commercial decisions. Being a small business having a full time CFO didn’t make sense. Having them working a day a week onsite, has driven a change in our we run our business, got my accounting team focused, improved cashflow and helped us grow.
Wade Mckenzie
MD, Strata Republic
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