By James MalcolmOn December 4, 2017

5 benefits of a virtual cfo

1. Forming a clear strategy and plan leads to increased focus and success You struggle to find the time or don’t have the skills to effectively plan for the future, right?...

By James MalcolmOn July 30, 2017

The metric all business owners need to know

Have you ever heard of the divine ratio? It is a sequence of numbers that is found repeatedly throughout nature. The number 1.618 referred to as phi, can be found in flower...

By James MalcolmOn May 2, 2017

Life Time Value Example

Life Time Value $ (LTV) = the cumulative Gross Margin $ (GM) of a customer (over their lifetime), less the Cost Per Acquisition $ (CPA) and lifetime Cost To Serve $ (CTS) The...