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Life Time Value Example
Life Time Value $ (LTV) = the cumulative Gross Margin $ (GM) of a customer (over their lifetime), less the Cost Per Acquisition $ (CPA) and lifetime Cost To Serve $ (CTS) The...
The Inside Word on the R&D Grant
The R&D grant is a great source of funding for small businesses and start-ups. For those eligible to get a grant paid in cash (less than $20M in revenue + in a tax loss...
Why do small businesses stay small?
Why do small businesses stay small? Not all business owners have ambitions to grow their business into something big. They don’t want to take on the extra risk or over extend...